Bruno Roda

Bruno Roda

Director, Executive · Global Data & AI

Enterprise AI transformation across Customer, Operations & Risk — 19+ years turning data strategy into measurable business impact.

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"Generative AI is truly transformative — automating decision support, reshaping operational processes and experiences, and quietly changing how work gets done.

A revolution driven by many, not by a few."

19+
Years in consulting
4
Industries
3
Global markets
AI
Strategy · Gov · Impl
Geographic scope
Italy European Union UAE / KSA

About

Advisory rooted
in execution

Director, Executive with 19+ years in management and technology consulting, specialising in enterprise AI transformation across Customer, Operations and Risk domains.

Career built across the world's leading consulting and professional services firms — EY Marsh · Oliver Wyman JAKALA — combining high-level strategic advisory with hands-on delivery on large-scale transformation programmes for C-level and Executive stakeholders.

Currently driving AI initiatives across Italy, EU and UAE/KSA markets — supporting go-to-market, pre-sales and solution design on key enterprise accounts across Transportation, Financial Services, Telco and Retail.

Core focus areas

  • AI Strategy, Governance & Operating Models
  • Generative AI & Agentic Solutions
  • AI Centre of Excellence (CoE) — Building, Scaling & Embedding GenAI into existing Analytics offerings
  • Enterprise AI Transformation Programmes
  • Go-to-Market & Pre-Sales Leadership
  • AI Vendor Partnerships (Frontiers & Hyperscalers)
  • Data & AI Practice Development
  • C-level & Executive Stakeholder Engagement

Experience

A career built on data
and AI-driven transformation

Oct 2023 — Present
JAKALA
Director, Executive

Global Data & AI — Enterprise AI Solutions & Vendor Partnerships

Supporting AI solution design, go-to-market and pre-sales across key enterprise accounts in Italy and international markets (EU, UAE/KSA). Coordinating AI vendor partnerships with Frontiers & Hyperscalers; governing AI initiative execution — ensuring alignment between business strategy and technology delivery.

AI StrategyGo-to-MarketVendor PartnershipsPre-SalesEnterprise AI
Feb 2021 — Sep 2023
Marsh
Principal

AI & Digital Transformation Lead — Risk

Led AI strategy, practice development, and AI transformation projects within the Risk domain, working alongside Oliver Wyman — with offshore CoE support — across financial services private clients and institutions.

Risk AIFinancial ServicesPractice DevelopmentMarsh · Oliver Wyman
Jul 2017 — Jan 2021
JAKALA
Senior Manager, Executive

AI Innovation & Market Lead

Led AI and data-driven transformation initiatives, developing the transportation sector and managing large-scale technology transformation programmes and key account client engagements within the Sales & Marketing domain.

TransportationAI InnovationSales & MarketingKey Accounts
Jun 2006 — Jun 2017
EY
Senior Manager

AI & ML Transformation Lead

Built management consulting foundation over 11 years at Ernst & Young — leading enterprise AI and digital transformation initiatives, redesigning and optimising decision-making and operational processes through Data, AI & ML within Operations and Marketing domains.

Management ConsultingAI & MLOperationsDigital Transformation

Education

Continuous learning

2020 – 2021
PGP in Artificial Intelligence & Machine Learning
Texas McCombs School of Business
2001 – 2006
Master's Degree, Management Engineering
University of Calabria · Services, Information Management Systems & Optimisation Analytics
2005 – 2006
Exchange Programme — Leadership, TQM & Project Management
Satakunta University of Applied Sciences, Finland
Data Science: R Programming Copilot Studio — AI Agents Generative AI Explained Agentforce Agentblazer — Salesforce AI

Selected Projects

Work that moves the needle

Project title
Client · sector · year. One-liner on the outcome and AI approach used.
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Project title
Client · sector · year. One-liner on the outcome and AI approach used.
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Project title
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